Half the money I spend on advertising is
wasted; the trouble is, I don't know which half.
Courtesies cannot be borrowed like snow
shovels; you must have some of your own.
When a customer enters my store, forget
me. He is king.
Courtesy is the one coin you can never
have too much of or be stingy with.
Any seeming deception in a statement is
costly, not only in the expense of the advertising but in the detrimental effect
produced upon the customer, who believes she has been misled.
People who cannot find time for
recreation are obliged sooner or later to find time for illness.
I know half the money I spend on
advertising is wasted, but I can never find out which half.
Any seeming deception in a statement is
costly, not only in the expense of the advertising but in the detrimental effect
produced upon the customer, who believes she has been misled.
Keep up the old standards, and day by
day raise them higher.
It is very vulgar to talk about one's
business. Only people like stockbrokers do that, and then merely at dinner
parties.
It's easy to work for somebody else; all
you have to do is show up.
Nothing comes merely by thinking about
it.