One day you decided to start a blog. So you started writing a blog post every day. But now, even after 30-40 posts, your traffic hasn’t increased. Search engines are not sending you traffic, and your hard work is not paying off.When a blogger starts blogging, they see a lot of other successful bloggers doing certain things, talking about certain things, and perpetuating certain myths.
In order to drive lots of traffic to your site, you need to focus on a lot of other things.
Quality Posts and SEO
The quality of posts determines the uniqueness of your brand, and proper SEO optimization will ensure that you get lots of traffic for your posts.
You should also understand the need for social media optimization, and for optimizing posts for search engines and readers simultaneously.
Twitter is a great way to make your posts go viral, but marketing yourself and your blog on Twitter is not as easy as it sounds.On the other hand, it’s also not as tough as it looks.But in order to do it right, you need to understand the importance of the word “social”. You need to understand why people do the things they do.You also need to learn the art of driving traffic from Twitter. To get you started, Here are a few things that you should do right away:
- Complete your Twitter profile by updating your bio, avatar & header image.
- Tweet on a regular basis (at least once a day).
- Retweet related and interesting stuff from other bloggers. Use an analyzer tool to find trending topics.
- When sharing a blog post, make sure you share it with an image. You can use Twitshot to make this easier.
- Always use a hashtag (#) when posting a tweet.
Facebook
Facebook has become one of my favorite tools for driving traffic. I have been successfully using it to drive high-quality traffic to my blog for many years.
But perhaps the most valuable thing about Facebook is the ability for your posts to go viral. When you post on Facebook, your readers will get notified & your traffic has the potential to skyrocket.
But unfortunately, Facebook traffic is not as organic as it used to be. The most important thing you need to take care of is engagement. If your audience is not engaging with likes, comments, or reshares, your organic post reach will go down.
Even if you have a lot of “fans”, Facebook will not work well for you.
Commenting
Commenting also helps in getting free backlinks and creating a relationship with other bloggers. It can be a slow process, but it’s effective.
I got a high Page Rank for my newly created blog in one month, and most of the backlinks were created because of commenting.
But don’t spam! Don’t write things like, “nice post” or something equally useless that adds no value. Not only will this not help you, it will cause your brand to suffer and your traffic will decrease.
Social Bookmarking Websites
Social bookmarking websites like Reddit and StumbleUpon are effective ways to drive traffic to your website.
The hard part is making your posts popular on these sites. You need to understand how social bookmarking websites work and how to make the most out of them.
Buy Traffic
I have never done this personally, but if a company can give you high-quality, targeted traffic, there’s no reason to not give it a shot. This is a particularly useful method if you are selling something or running an e-commerce platform.
But if you are just blogging, buying traffic may end up being a waste of money.
Conclusion
There is no easy and free way to drive traffic. But if you don’t want to spend money, you’ll have to do some work.
In my opinion, blog commenting and being active on social media are the best ways. After that, you can start focusing on building backlinks and increasing rankings in SERPs.
If you have some time, start exploring Reddit and become a regular (and quality) contributor there.
At the end of the day, having good SEO and social media engagement will ultimately be what drives the most traffic to your website.